Echinacea purpurea, also known as purple coneflower, is a hardy perennial prized for its vibrant, daisy-like blooms and medicinal properties. Ideal for garden beds, borders, and pollinator gardens, it thrives in full sun and well-drained soil. Low-maintenance and drought-tolerant, Echinacea attracts bees and butterflies while providing long-lasting color throughout the growing season.